Out of Office - Privacy Policy
Out of Office, a social travel application, demanded a user-friendly Privacy Policy to safeguard personal information, including legal identities, location data, and photo access, ensuring user safety while using the app.
The Problem
The existing Privacy Policy posed challenges with lengthy paragraphs and limited accessibility, leading users to agree to terms without comprehension. This lack of transparency impacted users, exposing personal information and granting access without explicit consent. The existing Privacy Policy posed challenges with lengthy paragraphs and limited accessibility, leading users to agree to terms without comprehension. This lack of transparency impacted users, exposing personal information and granting access without explicit consent.
The Struggle
Throughout the project, constraints influenced our direction and scope, challenging us to streamline Privacy Policy descriptions while ensuring comprehensive coverage. Success metrics revolved around enhanced security measures, crucial in evaluating the effectiveness of the revamped Privacy Policy.
My Learnings
Acknowledging the positive impact on application usefulness and alignment with branding, I recognize the challenge of effectively describing data within Privacy Policies. This project emphasized the importance of user-centric Privacy Policy design. Moving forward, our aim is to refine data descriptions while ensuring user comprehension and engagement, thereby improving overall user experience and fostering trust in our brand.
TIMELINE
2 weeks
TEAM - Partner
UX Research & Designer
My Role
In my role as the User Experience (UX) Lead, I facilitated brainstorming sessions, such as crazy 8s, fostering new measures for privacy protection and improved consent requests. Additionally, I explored methodologies like contextual inquiry for user feedback, providing insights into preferences and potential enhancements. However, while the changes were conceptualized within an assignment, they were not implemented in the live application, ensuring the preservation of the original developers' rights.